Self-Regulation is No Regulation: The Case for Protecting Children from Alcohol Marketing

Wednesday 7th June 2017

Alcohol Action Ireland and European Alcohol Policy Alliance invite you to a policy seminar taking place on Wednesday, 7th June from 10.30am to 3pm inNorway House, Rue Archimede 17, Brussels.


The event will explore how European Member States are working to protect children from alcohol marketing, and what further steps are necessary from an EU perspective. The European Commissioner for Health, Vytenis Andriukaitis will speak at the seminar on political challenges being faced in this regard.


Deputy Marcella Corcoran Kennedy TD, Ireland’s Minister for Health Promotion will speak about the Irish Government’s landmark public health legislation, the Public Health (Alcohol) Bill, which includes specific measures to increase protection for children from alcohol marketing. When adopted, the Irish Bill could serve as an exemplary alcohol policy aligning with European frameworks.


At EU Council level, Estonia has committed to focusing its attention on matters related to alcohol policy during its presidency of the European Council in the second half of 2017.


This seminar is being held at a key time as the Audio-visual Media Services Directive (AVMSD), is currently being revised by the European Institutions. 


For further information and booking, see: 


Please note places are limited and you may be placed on a waiting list.



10.30am: Registration and Coffee

Session 1: Examining how Member States are protecting Children from alcohol marketing

11.00 to 12.45pm:

Lynn Boylan MEP Dublin (GUE-NGL), opening remarks

Dr. Pat Kenny, Senior Lecturer in the School of Marketing, Dublin Institute of Technology

Myriam Savy, Advocacy Manager, L’Association Nationale de Prévention en Alcoologie et Addictologie (ANPAA) France

Marjatta Montonen, Special Adviser National Institute for Health and Welfare, Finland

Dr. Gerard Hastings, Emeritus Professor, Institute for Social Marketing, University of Stirling

Questions & Answers: Chaired by Suzanne Costello, CEO Alcohol Action Ireland


12.45-1.30pm Lunch


Session 2: Panel Discussion: Political challenges to protecting children from alcohol marketing

1.30 – 2.30pm:

Vytenis Andriukaitis, European Commissioner for Health and Food Safety

Marcella Corcoran Kennedy TD, Irish Minister for Health Promotion

Maris Jesse, Deputy Secretary General of Ministry of Social Affairs, Estonia

Mariann Skar, Secretary General Eurocare: Chair and closing remarks


Speaker’s Biographies:

Lynn Boylan MEP

Lynn is an Irish MEP representing the Dublin Constituency. She was first elected to the Parliament in 2014, and is a member of the GUE-NGL Group. As a member of the Environment, Public Health and Food Safety Committee, Lynn acted as Shadow Rapporteur for the committee on their report on the AVMSD.


Dr. Pat Kenny

Pat is a Senior Lecturer in the School of Marketing in the Dublin Institute of Technology. He is a frequent media commentator on marketing regulatory issues. He completed a PhD in the Institute for Social Marketing in the University of Stirling where he examined the impact of alcohol marketing on both social norms and drinking behaviour amongst Irish students.


Myriam Savy

As Advocacy Manager France & International, Myriam is responsible for developing the advocacy and communication strategy aimed at better integrating health issues in public policies. The ANPAA is the main French non-profit organisation managing care and prevention centres across all French territory.


Marjatta Montonen

Marjatta has conducted research on alcohol advertising and other aspects of alcohol in the mass media. After a career in research she has worked on alcohol policy topics with the Finnish Ministry of Health, as a seconded national expert with the European Commission, and most recently with the Finnish National Institute for Welfare and Health.

Gerard Hastings

Emeritus Professor, Institute for Social Marketing, Stirling. Gerard was founder/director of the Institute for Social Marketing at Stirling and the Open University. He has recently worked on a report by the virtual expert network for Alcohol Focus Scotland on alcohol marketing entitled ‘Promoting good health from childhood, Reducing the impact of alcohol marketing on children in Scotland’.

Suzanne Costello

Suzanne is the CEO of Alcohol Action Ireland (AAI), the national charity for alcohol-related issues. Suzanne has extensive senior management experience in the non-profit sector having previously worked as Executive Director of Samaritans Ireland. She is also a member of the Healthy Ireland Council.

Vytenis Andriukaitis

Appointed in November 2014 as European Commissioner for Health and Food Safety. Commissioner Andriukaitis graduated in medicine and worked as a Cardiovascular Surgeon. He was one of the co-authors of Constitution of the Republic of Lithuania adopted in 1992 as well as a signatory of independence act of Lithuania.

Marcella Corcoran Kennedy T.D.

Minister Corcoran Kennedy is the Minister of State at the Department of Health with Responsibility for Health Promotion. She was first elected to Dáil Éireann in the 2011 and represents the Offaly/North Tipperary constituency.

Maris Jesse

Deputy Secretary General of Health in the Ministry of Social Affairs of Estonia. A medical doctor by training, Maris previously worked as Director of the Estonian Health Insurance Fund, the National Institute for Health Development and the IMF as a health expert. She was also the first Estonian to served in the Executive Board of the WHO.

Mariann Skar

Mariann has been Secretary General of Eurocare since 2007. A native of Norway, Mariann’s experience includes working as an independent public health consultant in Brussels and Thessaloniki, seconded national expert in the European Commission, Directorate-General Health & Consumer Protection.


The European Alcohol Policy Alliance is a network of over 50 public health organisations working on the prevention and reduction of alcohol related harm across 25 countries in Europe. Eurocare is the only major European network that focuses on alcohol policy issues.


Alcohol Action Ireland

Alcohol Action Ireland is the national charity for alcohol-related issues. An independent voice for advocacy and policy change, AAI work to reduce levels of alcohol harm in Ireland and improve public health, safety and wellbeing.